Five years ago, in front of the mirror, we understood something: beauty doesn't start with the skin... it starts with the way you look at yourself.
We were two friends - Claudia and Mariana - with different backgrounds but a shared passion: to help women to reconnect with their essence, to feel sufficient, radiant, powerful again. Not perfect. Authentic.
For years, we had worked in the world of traditional cosmetics. And although we loved the make-up, the scents, the textures... there was something that didn't fit: too many products promised to transform your face, but forgot the most important thing... your Aura.
Yes. That unique energy you radiate when you feel good about yourself.
And so Aura was born, not just as a beauty brand, but as a statement:
beauty is not imposed, it is awakened.
We started from home, with artisanal blends, testing natural formulas, looking to create products that not only beautify the face, but also touch the soul.
We started from home, with artisanal blends, testing natural formulas, looking to create products that not only beautify the face, but also touch the soul.
The first few months were crazy: sleepless nights, pigment-stained hands, boxes everywhere, and an unwavering belief that what we were creating wasn't just a business... it was a movement.
And so it was.
Aura grew thanks to real women: mothers, entrepreneurs, dreamers, survivors, artists of their own world. Women who didn't want to hide behind makeup, but shine through it.
Today, five years later, when we see our products on so many women's dressing tables, we feel that each one carries a little piece of us.
Because Aura is not only what you apply to your skin.
Aura is how you walk afterwards. How you talk. How you hold your gaze in the mirror and say, ‘Here I am, and I like me.’
We continue to create with the same passion as the first day, but now with a community that inspires us, that lifts us up, that reminds us every day that beauty is not measured, it vibrates.
Thank you for being part of this story.
Thank you for being you, with your light, with your strength, with your Aura.